Though competition makes the world of business more beautiful, the deep-seated truth in the business world is that competitors are always looking to steal your customers. On the other hand, customers are also on the lookout for better deals and user experience. While in some industries with high exit barriers, the customer attrition is around seven percent, this number gets six-fold in the telecom space. Today, customer attrition and churn has become the night mares for telecom providers. Failure to understand what customers’ value and provide innovative offerings is yet the flip side of the coin. To overcome these challenges, CSPs (Communication Service Provider) are in dire need of such solution providers who have excellent flair in understanding these glitches and offer fool-proof technology solutions. 6d Technologies is one such company who under the leadership of Abhilash Sadanandan has carved a niche for itself in the telecommunication space through its excellent technology background of providing solutions and services across all CSPs.
Smart Ideas’ along with scalability for increasing traffic has been the secret sauce of 6d’s success. While several services providers fail to realize the new roles of telecom companies in evolving industry ecosystems, 6d’s focus has always been on adaption of the next generation technologies to enhance customer satisfaction and its global experience helps it create the feature rich solutions that cater to all parts of the world. “Our emphasis has been on reducing the OPEX, and faster delivery to the market to match the competitor’s growth which has been a major challenge for every service provider,” says Abhilash Sadanandan, Cofounder & CEO, 6d Technologies. Incepted in 2002, this Bangalore headquartered company has a huge umbrella of clients including Airtel, Tigo, Oordeoo, MTN, Vodafone, Aircel, Alcatel-Lucent, Ericsson, Nokia Siemens Network and Telenor. Its plethora of solutions ranges from MAGIK to Number Management System & SIM Registration, Machine 2 Machine, MVNO, Communication Suite, Ring Back Tone, m-Commerce, BBSS/OSS to Service Delivery Platform. While MAGIK is a complete customer life cycle management product which provides end-to-end capabilities to the clients, the unique products ‘Echeleon & Engrafi provides state-of-the-art number management and SIM registration for the services providers. To keep up pace with ever evolving technologies, 6d’s service enablement for M2M provides the capabilities of a M2M platform with various services. The company also provides tailored services to MVNOs in the niche markets, specific offerings with value added services and add-ons for the customers.
Walking on the watch word, ‘Flexibility & Adaptability’ to the growing trends, the company always thinks ahead of the time to go one step before the competitors. 6d has a strong R&D team who constantly enhance themselves with upcoming technologies and pioneering ideas. This team supports the organization to perform at its toes and rightly call ‘Smart Ideas. Delivered’. The process undertaken by 6d has significantly reduced the delivery timelines which helped the company garner excellent testimonials from tier I operators for faster commercial go live with brilliant quality of service.


The Predicaments

“There are several opportunities in today’s business scenario with changing global landscape. It’s only about capitalizing the right ones,” says Abhilash. With the telecom industry moving towards Internet of Things, all IP networks and superior customer experience management, 6d is geared up to capitalize the hidden potentials of these spaces through its unique and rich set of solutions. However, the current challenges are with declining revenues in telecom sector across the globe and 6d has plans to be more innovative and technology focused to reduce the overall costs of development and managing the solutions. This aligned focused and the enthusiasm to stay ahead of the competition helped 6d expand to a team of over 400 expert personnel with offices across India, U.S. and UAE. The company has witnessed tremendous growth in last three years with a compound annual growth of around 100 percent while increasing its presence from 19 to more than 50 countries and has the track record of deploying 200+ solutions across 5 continents.
These success stories have influenced several telecom operators to cease their existing solutions and migrate to 6d’s platform. These companies even continue to provide expansion orders as well. “Our success lies behind the excellent strong dedicated team whose attention is towards the growth of the company. Our delivery, post-sales support and sturdy interpersonal relationships are also reasons for our growth. Our solutions are innovative and stable, hence we get repeat orders from our existing customers fuelling the growth of the company,” asserts Abhilash.


Encouraging Ownership

An individual ownership has always given wings to employees to fly high not only in terms of professional front but in the personal front as well. 6d not only encourages this individual ownership, but inculcates strong team values within its employees along with the ethos of promising organization. This provides an intellectually stimulating environment and pride in brand association. This is why, the company has one of the largest tenure of employee retention within the industry i.e., over 5 years. “Loyalty towards the organization is stressed on joining. Our recruitment is mostly through word-of-mouth and strong referral within the organization and the industry. This controls our attrition and ensures correct hiring. This helps in amalgamation of the best ideas that contribute to effective formulation of strategies which has resulted in stupendous growth in the recent years,” explains Abhilash.


En route to Future

6d Technologies is on its way to grow multi-fold in the years to come. The company envisions keeping providing the innovative solutions and products for the service providers with an aim to enhance the customer experience and reduce the network costs. 6d is expanding its portfolio with new technologies and convergence of existing products. It is working with its North American customers for the new and upcoming technologies and will soon be opening three more offices across the globe. 6d is also on the lookout of new partners in new geographies who can align themselves with the goal of 6d.