The Platform provides retail self-care services based on multiple customer touch points. The Self-Care service at the retailer level caters to the merger of online and offline service delivery experience that will help keep the focus of the next generation customer journey. The solution achieves the goal of the retailer and satisfies the needs of the digitally minded consumer. Retailer Self-Care provides a 3600 view to the customer of the available services for availing more personalized offers. The Fluid solution can perform services such as registration, self-care services, loyalty point accumulation, payments and service activation/de-activation.