Customer 360 - degree Advanced Analytics

Every decision, every business move, every successful customer interaction – it all evolves from well-integrated data. 6d’s Customer 360-degree Customer Intelligence Profile Analytics and Data Management is an industry-leading solution built on a data quality platform that helps to improve, integrate, and govern data.

No matter where the data is stored – from legacy systems to BI/DWH – 6d Data Management helps to access the data. You can create data management rules once and reuse it, giving it a standard/model, repeatable method for improving and integrating data – without additional cost.

6d platform merged customer traditional data sources with digital data sources to get 360-degree customer insight. It ensures rule based cleansing, computation, and storage of data in the desired form for Upstream Applications.

6d Analytics platform helps operator consume derived customer insights from underlying data streams to meet specific business objectives. It can help drive multi-channel customer engagement programs or personalize digital touch points for enhancing customer lifecycle value, reducing churn, enhancing customer loyalty and delivering consistent customer experience across touch points. Big Data applications help in deriving marketing activities such as real-time marketing campaigns, customer engagement as well as customer loyalty management that needs to become agile and responsive to the ever changing demand of the telecom market.

Features

  • Seamless Integration with Inbound and Outbound Data sources through its prebuilt configurable interfaces.
  • Analytical models created using Predictive analytics, Prescriptive analytics, and Heuristic analytics can be leveraged to extract deeper and actionable insights.
  • Transform digital data and Traditional data into predictive, customer-focused insight.
  • Gain real-time insights that get even better over time.
  • Management of end-to-end workflows for data ingestion to data analysis, segmentation, customer communication, tracking, fulfillment and impact measurement from one single interface.

Benefits

  • Improves Response rates and Grow revenue from Segments
  • Reduce direct marketing costs and improves ROI
  • Identification of most profitable customers and offers
  • Reduce the campaign costs by uplift modeling
  • Visualize new marketing opportunities with Affinity Analysis
  • Shorter time to market with our On-The-Fly creation of new segment variables