Increased commoditization of various Communication Service Provider (CSP) offered services has led to higher traffic on the network and reducing/flattening revenues. At the same time, availability of cheaper Mobile Internet has increased the audience and appetite for Digital Content. 6d’s VAS Consolidation set of applications are designed to help CSPs optimize their network and associated costs to maintain profitability, and also to realise additional revenues from Digital Services.
Digital Service Delivery Platform (SDP)
Content providers and CSPs are facing intense pressure to create new revenue streams, pursue new partnerships and offer better customer experience. Content providers & service providers are also looking for a flexible & scalable delivery engine which will allow them to create new services quickly while supporting new content demand by utilising available next-gen network technologies.
6d’s Digital Service Delivery platform empowers CSPs to deliver traditional and rich media content and services to the customer through hosted or 3rd party offerings. With industry standard content ingestion, management and delivery mechanisms for all major rich media content types from short form videos to games and e-books, coupled with market leading offer creation & subscription engine, its possible to engage various macro & mirco customer segments with personalised offers. Partners & Artists can also design intuitive Web & Mobile experiences quickly through a self-service templatized approach. The market leading Reporting & Data Visualisation tool helps Partners & CSPs generate extensive insights for service performance and take educated business decisions.
The API Gateway module of 6d Digital SDP allows CSPs to monestise the existing network capabilities through secure, regulated and metered exposure and selling of various existing Network & IT capabilities as APIs.
- Exhaustive Digital Content Aggregation
- Dynamic Content Rendering
- Partner Management capability covering contract & settlements
- Powerful Service Creation Environment for rapid service development
- Personalised Customer Experience
- Recommendation Engine
- Centralised Subscription Management for all Product Types
- API Monetisation & Management
- Self-service based Portal Studio for creating deligtful Customer Experiences
- BI & Reporting Engine with extensive Data Visualisation capabilities
6d VAS consolidation Platform
6d VAS consolidation platform aggregates various CSP VAS enabler applications into a single, fully optimised stack providing unified integrations into the CSP’s core network and IT applications for real-time traffic, charging & billing, customer care, reporting and operations management. It empowers the CSPs to undertake service innovation by opening up their network resources through a set of secure and standards-based processes and functions. The NFV enabled platform is designed to work at scale and helps CSPs reduce the CAPEX & OPEX significantly, optimize the operations and maintenance activities, and significantly improves the time to market for new services through exposure of lightweight APIs for various capabilities.
The Integrated Messaging suite of VAS Consolidation Platform consolidates all CSP messaging enabler applications in line with the guiding principle of the VAS Consolidation Platform, without compromising on the key functional and non-functional requirements of each application and each possessing their own logical instance.
The Platform also enables the CSPs to launch exciting VAS services through easy-to-use Service Creation interfaces of the platform.
SMSC & SMS Firewall, USSD Gateway & Applications, MMSC & WAP Gateway
The Call Completion suite of 6d’s VAS Consolidation Platform is built on the key guiding principle of bringing back the missed revenue due to uncompleted calls on the network, owing to called party being unavailable for the call or caller having insufficient funds for the call.
The suite hosts multiple Voice Call Completion applications on the same stack to enable CSP to cater to wide customer segments and preferences. The flexible Service Creation Environment(SCE) enables creation of complex customer call completion flows in line with the experiences expected by various customer segments thereby increasing the chances of completion of the call.
Voicemail, Missed Call Alert & Nofity Me, Voice SMS, Collect Call, Beep Me
Voice Services Suite
There are still a considerable number of customers across regions that prefer content delivery and selfcare engagement over voice channel. Hence, its imperative for Operators to ensure presence of fit-for-purpose offerings to ensure maximum uptake from this segment.
6d’s Voice Services application suite is designed to cater to the need for a flexible engine that enables quick creation and editing of various service flows in real-time and works at scale. The stack is based on an industrial grade IVR infrastructure with a powerful Service Creation Environment that allows faster service development, simulation and deployment.
6d offers a feature-rich Caller Ring Back Tone (CRBT) solution that allow subscribers to greet callers with their favourite tune, sound, or phrase instead of the usual ringing tone. CRBT has been time tested and still continues to offer good revenue-enhancing opportunities through personalized offers.
6d also provides revenue-enhancing techniques based on the subscriber behaviour to identify the trending patterns and recommend both on the content and subscription models as per individual needs.
- Extensive content repository with preview & full track download
- Efficient content partner relationship management
- Smart pricing & bundling
- Highly customized profile based recommendations
- Multiple Subscription options
- Key features such as *copy and gifting
- Self-service based Portal Studio for letting Artists & CPs create deligtful Customer Experiences
- Handset app for on-the-fly service access (Apps with Android & IoS support)
- BI & Reporting module to generate Business insights
6d’s IVR portal helps CSPs host multiple selfcare services for the customers on the unified infrastructure through creation of dedicated flows and capacity allocation per service. Our customers have been able to host the voice content and informational services on the IVR as well as hosting their customer selfcare portal catering to popular services like balance enquiry, recharge, billing queries etc. apart from being able to transfer the calls to their existing call center solutions so that customers can choose to seek assistance from customer care agents. The IVR engine has an inbuilt menu management tool required to facilitate the creation and publication of voice portals. It supports both DTMF & voice inputs to trigger the configured business rules related to routing of calls.